A New Charity Event
Celebrity Chefs Benefit Lovin’ Spoonsfuls
Lovin’ Spoonfuls is a non-profit in Boston, Massachusetts focused on food recovery for those in need. Their signature event “The Tailgate Party” is incredibly successful and they wanted to introduce another major event concept to their fundraising activities. The concept was simple, a celebrity chef dinner. But what to call the new event, it’s brand identity and material design was up in the air.
This is where the teams of Cora+Krist and Lilypod Media came together to work our magic. Through a highly collaborative process, we worked closely to define the style for the event, a memorable name, and a design scheme that would naturally tie to previous events while standing out on its own.
We’ll let the work below speak for itself.
Event Naming Strategy
We take a detailed approach to uncovering the right brand name for our clients. It starts by understanding the core values, brainstorming the options and doing the research to ensure that the name is unique and stands out by securing a domain and social profiles.
Logo Design and Brand Identity
Collateral Design & Development
We thoroughly enjoyed working with the team at Lovin’ Spoonfuls to bring this exciting new event to life, here are just a few of the collateral pieces created for the event.