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TechBytes with Christopher Mohs, VP Strategy and Ops at Cora+Krist
Cora+Krist Featured In: Tell us about your role and the team/technology you handle at Cora + Krist. As the VP of Strategy and Operations, I’m tasked with leading our strategic approaches to Digital Marketing deployment for our clients. We are…
Vault Apps Discussed on Fox 21, Duluth
Cora+Krist Featured In: ON THE LOOKOUT: Have you heard of “Vault Apps?” Kids are using them more and more, disguising photos, messages and more as common apps on their mobile devices. Tech expert Christopher Mohs explains why parents…
12 Ways to Prepare Your Small Business for Holiday Sales
Cora+Krist Featured In: By Paula Fernandes, Contributing Writer It’s easy for small businesses owners to feel overshadowed during the holidays by the extreme deals and flashy adverts offered by big box stores, but a wave of interest in shopping…
What’s Your Budget? Don’t Leave Creative Agencies Guessing
Yes, I get it. We were all told in business class never to reveal what the actual budget is for a project or acquisition. You want to get the best price, and to get that the vendor has to make the first move. If you reveal the budget, they may…
Your Business Technology Can Make Or Break Your Marketing Efforts
Ever since we started bringing technology into business, we’ve struggled with getting systems to work together adequately. Maybe you have an enterprise resource planning (ERP) solution that seeks to run your entire enterprise (manufacturing, finance, sales, HR, and marketing). Maybe you have one solution for your Finance team, another for…
The Digital Rundown from Cora+Krist // September 5, 2018
Welcome to September, to fall, to changing leaves, and the start of the busy end-of-year wrap. If you are like us, you are likely focused on what can be done to end 2018 with a bang. Well, here’s some inspiration in this month’s digital rundown. I sincerely hope that this…
The Digital Rundown from Cora+Krist // August 6, 2018
I’m excited to bring you another edition of The Digital Rundown. This new email series seeks to give you a glimpse into what is peaking our interest in the world of digital when it comes to marketing tactics, how to build your website and even technologies that help you run…
Why Search Is Ending At The SERP
If you think you can stop at a great website and think your digital needs are set, think again. Google is quickly making moves to shift the information consumers are looking for from websites to the search result page itself. Think about all the information cards you now see when…
What is this Conversion Journey Thing?
If you think back to old-school e-commerce methodologies, you’ll remember the conversion funnel. That straightforward diagram that helped you identify what types of marketing messages and tactics to apply to various consumer personas with one intent in mind. Get them to convert on a sale. Three broad categories largely defined…
The Digital Rundown from Cora+Krist // July 5, 2018
We’re excited to bring you our second edition of The Digital Rundown. This new series seeks to give you a glimpse into what is peaking our interest in the world of digital when it comes to marketing tactics, how to build your website and even technologies that help you run…
Can Main Street Still Win In Today’s Competitive Market?
The answer is yes, Main Street can still win in today’s competitive market. What’s the key? Stay local with Social Advertising. We are seeing major challenges with small and medium-sized companies struggling to gain ground on corporate giants who are dominating advertising share nationally. Smaller, locally focused businesses and companies…
What You Need To Know About Email Marketing
In our opinion, email marketing is the holy grail of all digital marketing vehicles. It’s by far the least expensive to execute, and if you are creative around how you build your list and consistently deliver value through your content, your audience will stay engaged, active and wanting more from…
The Digital Rundown from Cora+Krist // June 5, 2018
Welcome to The Digital Rundown. This is a new email series that we are rolling out to give you a glimpse into what is peaking our interest in the world of digital when it comes to marketing tactics, how to build your website and even technologies that help you run…
Industry Focus: Link Building for Law Firms
We’re about to give you a bit of legal advice. Not the kind that will help you in court by any means but it could help you bring in that next client and its information that can help your firm appear towards the top of search results in your area…
Organizational Planning – the Key for Non-Profits today.
I’ve had quite a bit of exposure to non-profit organizations over the years. From volunteering to serving on the board of directors. These organizations have also varied in focus with strengths in community service, arts, and health issues. One thing I’ve observed over the years is the uncanny ability for…